On the surface web, this type of webpage would consist of twelve paragraphs about how if you just sign up for this [price undisclosed] e-course, I would send you an exclusive 90-page PDF of website ideas.

And if you didn't wanna sign up, you could give me your e-mail address (that I would promise not to but ultimately sell on the dark web) in exchange for a 'lite' PDF and a complementary enrollment into my emoji-ridden girlboss mailing list.

Luckily for both of us, I do not identify as a girlboss, and I despise 'lite' versions of PDFs. Have this button instead!